In today’s competitive and interconnected global economy, reputation is one of a company's most critical assets. Whether an enterprise is seeking investors, planning an acquisition, entering a joint venture, or simply expanding its footprint in new markets, understanding how it is perceived by stakeholders, customers, and the public is essential.

Small and Medium Enterprises (SMEs) play a vital role in the Saudi Arabian economy, contributing significantly to the Kingdom’s GDP and job creation. Under Saudi Arabia’s Vision 2030, there is an ambitious goal to increase the SME sector's contribution to 35% of the GDP by creating a thriving environment for entrepreneurs. For SMEs to succeed i